Resources – Getting Started & Next Steps
Learn More about Building Social Media Campaign for Realtors.
Basically, realtors can use social media as a great asset in their digital marketing campaign. This is not just because there will be more than 27 billion users by 2019. Actually, social media would be a good medium for interacting with the clients. For example, blogs may be expressive thereby providing an opportunity for partnering and sharing your content as an agent or a realtor.
A social media campaign that is used well helps to leverage your other digital marketing channels such as websites and blogs. Again, social media would also be a good component for your SEO campaign and pay-per-click campaigns. As a realtor, you need not be intimidated by social media campaigns. Here, you will find a quick guide to help you get started.
1. Who is your target client?
Usually, when the marketing campaign is intended for a certain audience it is likely to succeed. When you do not have a certain audience, it will also be difficult to come up with a specific audience. Therefore, before start using social media, you need to know your target audience. For instance, do you want to engage newly retired couples? Are you targeting those looking to rent or own? Is your target people who want to own a home for the first time?
You should, therefore, be specific as you identify your client. You can look for such client through personal research, client feedback, and surveys. This is because knowing your client well helps you to get a more targeted content. When you have targeted and personalized content, your customers will understand you better as well as maintain current clients.
2. Have a specific goal.
Often, social media is seen as a kind of endless campaign where you post content every day and try to get new clients. Instead, social media is used to build distinct campaigns for specific end goals. Again, these campaigns may also have short timelines such as two days, one month or even six months. Also, you need to determine your expected result in every specific campaign. Your goal might be to have more subscription or turn followers into clients.
It is often difficult for many realtors to identify an end goal for social media campaigns. As a result, realtors end up juggling different digital campaigns together.
3. Create rich content.
In every marketing campaign, content forms the building blocks. Because of this, regular status updates, sharing links, and blog posts are essential. Since social media has relevant and content that is less relevant, you need to ensure your content is rich. Because of this, your content need to be concise, intriguing, and intelligent.